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Showing posts from April, 2023

Rise of the Machines

Yes, this is a post about AI, but not just about AI. This is a post about how much things have changed in the world. For brands. For consumers. For anyone who buys and/or sells anything. Which is all of us. COVID-19 changed everything, sure. We all know that by now. There are some people and businesses who are still using that as an excuse to underdeliver or deliver late. "Oh, you know, COVID" has been the apathetic battle cry for anyone not getting it done for years. It's the El NiƱo of a new generation. COVID forced people to get more things done online. Online shopping had been increasing gradually through Web 1.0 and Web 2.0 for years. Amazon changed the world long ago (2005) when it launched free 2-day shipping. But COVID sped that along. It forced late adopters to go online for more and more of their wants and needs. Not just random Amazon purchases anymore. Whole industries like grocery shopping and restaurant dining moved online virtually overnight. A lot of busin